As if we needed more reasons to anticipate the upcoming Indiana Jones and Batman movies, I found this article that discusses some of the fascinating upcoming candy-bar cross promotions for next summer:Even Mars is getting into the act with its Snickers Adventure bar containing a hint of chai and coconut. The limited edition offering ties in with Lucasfilm's Indiana Jones and the Kingdom of the Crystal Skull. The Indy tie-in also extends to M&M's, which will offer limited-edition Mint Crisp flavor...The silver screen continues to figure big in the marketing of sweets, and among the flavor fits unveiled during last week’s All Candy Expo was Hershey’s hook up with Warner Bros.’ next installment of the Batman series The Dark Knight coming to theaters next July. The Reese’s line will include bat-shaped chocolate and peanut butter pieces, and Kit Kat wafers bars will be stamped with the bat signal.
Suddenly I'm feeling like a Batman-flavored Symphony bar.
3 comments:
I love choc and coconut!! Yay
I thought this was going to be something about the snickers ice cream bar. Which is good, but not as delicious as the Twix ice cream bar. That you can also eat in a movie. Just saying.
Gross, batman flavored symphony bars? No thanks!
Post a Comment